
Outsourcing was a hot topic in the recently concluded U.S. elections and it looks like it’s going to be in the news for a while. The U.S. economy is far from recovered and there are Americans who are still crying foul over the loss of their jobs to cheaper workers from India, the Philippines, Brazil, and other outsourcing destinations around the world.
Meanwhile, some American companies found a viable alternative to offshore outsourcing. The word on the business district nowadays is that you can find cheap, quality labor in quite, little towns of rural America. In the article “Forget India, outsource to Arkansas,” CNN Money claims that hiring rural workers can save companies 25% to 550% in labor costs.

A sign of the increasing popularity of rural sourcing or onshoring, as rural outsourcing is also referred to, is the establishment of companies that offers rural outsourcing services. These include Rural Sourcing Inc.,Onshore Technology Services, CrossUSA, and Rural America Onshore Sourcing. These companies are pirating small town workers from fastfood restaurants and supermarkets to train and work as IT specialists and call center workers.
Industry analysts estimate the value of the rural outsourcing market in the U.S. to be $100 million a year. Compared to the $60-billion offshoring industry, this segment of the outsourcing industry is too small. But with US President Barack Obama’s anti-outsourcing rhetoric, it is not impossible for this segment to grow by leaps in the following year.
Rural sourcing and its effect on nearshoring
At first glance, it appears that nearshoring destinations like the Caribbean will suffer from the growth of onshoring. This might well be the case but not in the immediate future. Rural outsourcing is still in its infancy and it would take a while before it can have a mature workforce and scalable infrastructure to offer to big companies. Jamaica and other Caribbean outsourcing destinations, with their skilled, English-speaking workers, can still bag U.S. clients who are looking for outsourcing providers near the mainland.
In a similar fashion, there are also companies who think that rural onshoring could also be extended to rural offshoring. In this concept, northern American companies are not only looking at American rural towns, they are also looking at nearshore rural towns that can be used for offshore destinations. In this regard, Caribbean towns have much to be hopeful for. With the right infrastructure in place and skilled workers, there is no reason why offshore centers can’t be established rural Caribbean.











In a move that sent tremors throughout the outsourcing industry, especially in India, Ohio Governor Ted Strickland signed an executive order in August 2010 that bans offshore outsourcing of government IT and back office projects. The decision came after the government discovered that Parago Inc., a Texas-based company hired to monitor the rebate program for new energy-efficient appliances, outsources its call center operations in El Salvador.